Dr Geoff Willcocks is Director of Arts and Culture at Coventry University. He is currently seconded to the Executive Committee of The Coventry City of Cultural Trust, responsible for cultural mapping, creative industries, university liaison and education. He is also the Chair of Coventrys Music Education Hub and is a member of the Board of Trustees for Culture Coventry. Geoff has also advised Arts Council England on the role of Higher Education in UK Culture, is a member of the Advisory Board for Ludic Rooms, the Coventry University Social Enterprise Advisory board and is an Associate of Theatre Absolute. He has a keen interest in history and historical architecture and believes passionately in the importance of preserving and repurposing historic buildings.